Pay Per Click Marketing

Defining and planning.
Pay Per Click (PPC) is a form of advertising where you only pay if someone clicks on your advert and visits your website. PPC enables you to generate laser targeted traffic extremely quickly, as soon as your ads are approved the traffic will start coming.


Here at OMS, we will setup your PPC Campaigns to ensure that you’re targeting the right audience. Our experience writing ad copy will ensure that nobody is ‘blind’ to your ad. Simply tell us who your perfect customer is and we’ll setup a PPC Campaign to find them.


By monitoring PPC Campaigns on a daily basis, we can ensure that ads generating the best return on investment are quickly scaled up.If you want to know more about how PPC can help your business, call OMS today for a no obligation chat on 01543 439 239.

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When To Use PPC Campaigns


It is essential for small to medium businesses to invest effectively in PPC, in order to get a good Return on Investment (ROI). PPC can give your business instant online visibility and there are several key scenarios that indicate when you should use PPC marketing campaigns.


PPC advertising is crucial for young websites and webpages, largely because it takes time for SEO to improve a pages ranking. If you have a new online ecommerce website or have an established website that wants to give visibility to new products or services, then Pay Per Click advertising is appropriate.


Paid search marketing is also highly valuable on the run up to significant dates, which are appropriate for your business or its niche. At these times, a PPC agency will able be to maximise your PPC online visibility, to gain maximum traffic and conversions.


A PPC company can also use PPC to test out keywords and new landing pages, to help you decide which elements of your website you should invest in, going forward.


Why PPC Campaigns Require Expert Management


You PPC online campaigns require expert management because your business is buying website visits. Our Birmingham PPC company has been employed by many businesses that have lost money in the past, through using expensive under-performing keywords.


When PPC management is handled by a company that specialises in Pay Per Click, the PPC fee becomes trivial, as we ensure the visit is worth more than what you paid for it.


As part of our PPC service, we will research and collect the right keywords for you and ensure that your PPC landing pages are optimised, have a clear call to action and relevant persuasive content.


Google Adwords


Google Adwords is the world’s single most popular PPC advertising system and a Google Adwords campaign will be essential for gaining visibility on Google. However, gaining visibility, linked to a good ROI, isn’t as simple as just adjusting your Adwords cost per click.


What ads appear when a person makes an online search, using Google, depends on a number of factors, and not just the value of the bid. These factors include the relevance of the keyword to your webpage, the page’s click through rate (CTR) and the quality of the content on the landing page.


Our Pay Per Click agency can manipulate these, and other factors, to ensure that you business gets prime visibility in the sponsored links section of SERPs and across the whole Google Display Network and ad networks like Facebook.


If you are looking for a PPC agency in Walsall, Cannock or London and need your PPC marketing to give you effective Return on Investment, then get in touch with us today on 01543 899 617.