Social Media Marketing
Platforms And Frameworks We Use...
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- We boast specialised knowledge and experience
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- All work is produced in-house and not outsourced
There’s more to an effective social media campaign than simply posting company updates. To gain the most out of social media you need to connect with your audience regularly, produce engaging content that forces your followers to comment and share and give them exclusive behind the scenes insights into your company.
However, the most important element for a successful social media campaign is to make it a two-way conversation. Nobody wants to be talked at, particularly if it’s a company ramming their business down their followers throats all day, every day. People crave communication, especially today. If they ask a question they demand an answer imminently.
With a complete digital marketing strategy, our social media experts can build your brand and turn followers into customers.
Almost anything goes on social media, but there’s one aspect that doesn’t work . . . using social media for direct selling.
As an experienced social media company we know people swipe past direct marketing on social channels. Social media is there to entertain, educate and inform. People do not go on Facebook, Twitter and Instagram to be bombarded by companies promoting their brands. People want to see the human element of your business. They want to celebrate your birthdays, your awards, your funny moments.
That’s not to say you can’t promote your goods on social media, but OMS recommends a happy blend of 80% social and 20% business for building a successful social media strategy.