Is your website as secure as the Queen’s marriage? Think again!
A number of major events have happened in recent months. Oasis frontman Liam Gallagher released his debut solo album (which is pretty decent actually). Aston Merrigold was controversially given the boot from Strictly Come Dancing. And the Queen and Prince Philip celebrated their 70th wedding anniversary.
However, the biggest news arguably came from Google, as it launched a new security standard which could send SEO experts into a spin. You see, unless action is taken promptly, website owners will notice a huge fall in their search rankings.
From now on, any HTTP page that hosts a form for potential customers to provide personal information will be marked as ‘not secure’. This move follows the release of the new Google Chrome 62 update. And it’s not just businesses that are affected by this. Even bloggers who allow fans to comment on their musings are also at risk.
Now, not everyone uses Chrome. However, a recent report said it was the number one browser with almost 60 per cent of the market share. That’s a huge slice of the browser pie. Given that information, anything that affects a site’s ranking on Chrome will ultimately be detrimental to the business.
It basically all boils down to security. The more secure your site is the higher you will appear in the search engine ranking position (SERPS). To put it simply, there’s more chance of Crystal Palace winning the Premier League than there is of a site without full security featuring on page one. Even featuring in the top 10 will be a struggle for a lapsed site thanks to the advances in keyword research.
But everybody wants to be on page one – and it’s easy to see why. Almost 95% of all web traffic goes to those businesses on the front page of the search engine. Some people never even look beyond the second page. So it’s crucial that you are doing all you can to figure as high in the rankings as possible.
However, this isn’t the end of the story. If the truth be told, it’s just the opening chapter. There are claims that Google will make it even more visible if it thinks a site is not secure. These measures will include highlighting areas in red or even using danger symbols that illustrate a warning. Of course this is extremely advantageous for the public. They will be able to spot an unsecure site clearly and the decision to whether they proceed or not with a purchase is then entirely in their hands.
The bottom line is you must ensure that your site has an SSL certificate – and that it has been installed correctly. Fortunately our SEO experts are on top of the game and are ready to help.
If you have any concerns about your SSL certificate or would like to speak to an expert about the new Google Chrome 62 update and what it means for you, please call Online Marketing Surgery on 01543 899617 or contact us through this form.