Increasing trust in your website with SSL

When customers interact with your site to make purchases or submit information, they share their private data with you, and as a merchant you want to protect this data as much as possible.

There are tools out there that can help you keep vulnerable information secure from hackers or scammers. Increasing the trust in your website with SSL and HTTPS will improve security and can help your site achieve better search engine rankings.

How does the SSL Certificate and HTTPS Protocol work?

When any data is transferred from device to device over the internet the information is sent using protocols. For websites this is referred to as HyperText Transfer Protocol (HTTP). This protocol sends the information back and forth between your website and server to the visitors browser.

The HTTP procedure does not protect the information that is transferred with any form of encryption, leaving this data open and vulnerable. Due to this, the HyperText Transfer Protocol Secure (HTTPS) was created and protects this data with an encryption that is very complicated and almost impossible to hack.

To add the HTTPS to your website you will first need an SSL certificate, which is the key for protecting the data. The SSL (Secure Socket Layer) certificate works in three ways:

  1. Data encryption – This prevents hackers from seeing the information entered on your site or being able to track users interactions on the website.
  2. SSL certificate – this maintains the data integrity preventing the information being manipulated or replaced because without the key for the encryption, it is impossible to edit or distort the data.
  3. SSL certification – This authenticates that the website is a trusted site and not a hackers page or a unsecured

When you have added HTTPS and SSL to your website, users will see it is a genuine and secure site by the HTTPS displayed in the URL and locked icon in their browser.

Why use SSL?

Any company that collects sensitive information via their website, such as credit card or bank details, are required to use SSL.

Some businesses choose to only secure registration and checkout pages with the SSL certificate but it is becoming more essential to secure the whole site.

The most popular browsers, such as Firefox and Chrome, mark sites that don’t use SSL with a grey information icon and it is planned to change this to a red triangle warning. This will literally show a red flag on any unsecured pages which could deter customers from buying.

The number of payment services that require HTTPS in order to work, is increasing, so you may find that you need SSL in order to accept any payments through your website using your chosen method.

Improve Rankings and trust with SSL

Google announced it would use SSL as a ranking signal for search results, this means that SSL sites would get better rankings in Google search engine results.

Security of data is a major concern of users of the internet, in particular purchases or other instances that require sensitive information to be submitted.

One of the top ten reasons for shopping cart abandonment is a concern over payment security. With a SSL certificate you display a symbol of payment and data security to reassure potential buyers.