Creating an Effective Lead Magnet

Inbound marketing is a marketing strategy designed to draw customers to your business using content marketing, social media and SEO. As well as drawing customers to your business, effective inbound marketing can also ‘warm up’ a prospect; playing a key role in converting a prospect into a customer. One of the most popular forms of…

Is your website’s functionality harming your SEO?

Search Engine Optimisation (SEO) is the process of increasing targeted traffic to a website from search engines. To increase traffic, SEO aims to improve the website’s ranking position for targeted keywords on search engine results pages (SERPs). The two key areas of successful SEO are off-site and on-site optimisation. To successfully optimise a site, work…