Why Your Business Needs Accelerated Mobile Pages

Accelerated Mobile Pages Accelerated Mobile Pages (AMP) were first introduced in 2015 with the intention to speed up websites, for viewing on small screen devices such as smartphones. These pages are identified by a lightning bolt icon and an AMP tag and Google is about to start showing these on its Search Engine Results Pages (SERPs). AMPs…

4 Best Social Media Practices for SEO That You Can’t Ignore

It is widely accepted that social media can drive traffic to your website and also positively affect its SEO. There is nothing to suggest that any particular metric, such as the number of followers, affects the ranking signal that is passed over to websites, which have a link in social media posts. And, according to Google,…

Two Proven Online Marketing Strategies Your Business Needs in 2017

Digital marketing will benefit all types of businesses and in an age where the phone directory and yellow pages have long been forgotten, it is essential for businesses to employ digital marketing, in order to gain visibility online. When looking for a business, product or service, consumers used to turn to a physical phone book….

Search Engine Optimisation Vs. Pay Per Click

SEO vs PPC – How to invest Almost all businesses, local and national, need an online presence and if this is to make a return on investment (ROI), then businesses will need to consider both SEO (search engine optimisation) and PPC (pay per click). Small businesses in particular need a ROI, so it is essential…