Is Your Advertising Photoshop Or PhotoFlop?

The vast majority of businesses create advertisements with Photoshop in order capitalise on the potential to reach a wider audience. Creative and compelling thought provoking ads can gain media attention, which is a plus for any business. Graphic designers rely on Photoshop to ensure ads look their best, fixing issues with photographs or enhancing them,…

Your link building checklist: 10 easy steps

Building links is a great way to optimise your website and elevate the chances of your website being seen to get the most out of your investment in growing your online presence. As well as providing more opportunity for users to come across your business, link building also generates a great sense of credibility -after…

High Search Engine Rankings Aren’t Just About Keywords…

Search Engine Optimisation is the process of enhancing a website through generating measurable and repeatable signals to search engines in order to prove their worth to the search engine’s index and encourage them to show you ahead of your competitors in the search list. SEO is a minefield of different avenues that allow you to…

6 Marvellous Strategies To Promote Your Blog Content

Promoting your blog content is essential if you want to reap in a good Return On Investment (ROI). Promoting your blog content is actually a much easier task than you might think, and when done right, can attract high numbers of visitors that are interested in the products or services that your business sells.  …

3 Ways To Create an Effective Social Calendar

An effective social media calendar is extremely important, as a lack of preparation and poor execution may lead to the belief that social media is a waste of time. This really isn’t the case but success can only be achieved through planning and consistency. Being prepared beforehand will allow you to take advantage of important…

Why Is Snapchat Vital To Growing Your Business Online

Snapchat is the social media platform that lets users share limited time pictures and videos, becoming popular through giving that in-the-moment feel and connection. More and more businesses can taking advantage of Snapchat’s popularity, which is quickly making it vital for growing your business online. The power of Snapchat is in the numbers with: 10…

3 Tips To Create Attractive Blog Posts

Creating attractive blog posts is one of the most effective improvements that your business can make. An attractive blog post will increase reader engagement, including time spent on page, shares, comments and call to action clicks. In addition to these benefits, attractive blog posts will give your band a professional and trustworthy look, encourage Google…

SEO mistakes you need to change now

All businesses need to focus on SEO, even if they are driving traffic to their business’s website through PPC campaigns. The problem with PPC campaigns is that they will not create a long lasting benefit for a website, in terms of search engine ranking. When you PPC campaign stops, so does the traffic to your…

Facebook changes how it ranks content

Facebook is changing the way it ranks content in its News Feed, by updating its ranking algorithm. Facebook is taking this action in order to improve the users experience, by showing more authentic content from sources like your business. These actions are being taken to tackle Facebook’s fake news problem and Facebook will now search…

The PPC mistakes that are costing you money

PPC campaigns can be one of the fastest and most effective ways to attract potential converting consumers. With PPC engines such as Google AdWords, the ad will appear in the sponsored section on search results pages in return for paying a fee. PPC has its risks though and incorrectly managed PPC campaigns can result in…

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