6 Marvellous Strategies To Promote Your Blog Content

Promoting your blog content is essential if you want to reap in a good Return On Investment (ROI). Promoting your blog content is actually a much easier task than you might think, and when done right, can attract high numbers of visitors that are interested in the products or services that your business sells.  …

3 Ways To Create an Effective Social Calendar

An effective social media calendar is extremely important, as a lack of preparation and poor execution may lead to the belief that social media is a waste of time. This really isn’t the case but success can only be achieved through planning and consistency. Being prepared beforehand will allow you to take advantage of important…

Why Is Snapchat Vital To Growing Your Business Online

Snapchat is the social media platform that lets users share limited time pictures and videos, becoming popular through giving that in-the-moment feel and connection. More and more businesses can taking advantage of Snapchat’s popularity, which is quickly making it vital for growing your business online. The power of Snapchat is in the numbers with: 10…

3 Tips To Create Attractive Blog Posts

Creating attractive blog posts is one of the most effective improvements that your business can make. An attractive blog post will increase reader engagement, including time spent on page, shares, comments and call to action clicks. In addition to these benefits, attractive blog posts will give your band a professional and trustworthy look, encourage Google…

SEO mistakes you need to change now

All businesses need to focus on SEO, even if they are driving traffic to their business’s website through PPC campaigns. The problem with PPC campaigns is that they will not create a long lasting benefit for a website, in terms of search engine ranking. When you PPC campaign stops, so does the traffic to your…

Facebook changes how it ranks content

Facebook is changing the way it ranks content in its News Feed, by updating its ranking algorithm. Facebook is taking this action in order to improve the users experience, by showing more authentic content from sources like your business. These actions are being taken to tackle Facebook’s fake news problem and Facebook will now search…

The PPC mistakes that are costing you money

PPC campaigns can be one of the fastest and most effective ways to attract potential converting consumers. With PPC engines such as Google AdWords, the ad will appear in the sponsored section on search results pages in return for paying a fee. PPC has its risks though and incorrectly managed PPC campaigns can result in…

Pay Per Click (PPC) advertising for Valentine’s Day

For brands, Valentine’s Day is the first big campaign of the year and thus PPC advertising for Valentine’s Day should be considered as high priority. Our research indicates that more than half of all adults celebrate Valentine’s Day with an estimated £2 billion spent for this occasion, in the UK last year. For brands, this…

Creating an Effective Lead Magnet

Inbound marketing is a marketing strategy designed to draw customers to your business using content marketing, social media and SEO. As well as drawing customers to your business, effective inbound marketing can also ‘warm up’ a prospect; playing a key role in converting a prospect into a customer. One of the most popular forms of…

Is your website’s functionality harming your SEO?

Search Engine Optimisation (SEO) is the process of increasing targeted traffic to a website from search engines. To increase traffic, SEO aims to improve the website’s ranking position for targeted keywords on search engine results pages (SERPs). The two key areas of successful SEO are off-site and on-site optimisation. To successfully optimise a site, work…

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